Joe Frick Law · Search plan by GUMSEK

Search plan · November 2026

The search plan for Joe Frick Law

You rank fourth for the search that matters with a site Google barely trusts. That means the pages work. Fix what’s holding them back and the map pack and AI answers are within reach. Eleven reports, one plan.

4th
on Google for “personal injury lawyer boise”, with the weakest site on the page
0
AI answers or map packs for injury that show you
21
tasks in 90 days to change that

The eleven deliverables

Each one opens with the finding, shows the evidence, and ends with the work.

  1. 1AI citationsGoogle’s AI cites you for divorce, never for injury. Hepworth Holzer is in five of six answers.Open →
  2. 2Authority signalsEight phone numbers, eight addresses and two brands. Most profiles call Joe a divorce lawyer.Open →
  3. 3Competitor analysis933 sites link to you; 46 look real. Domain Rating 0.8 against a field of 11 to 45.Open →
  4. 4Google Business ProfileFourth on the page, absent from all three map packs. Rivals hold 86 to 400 reviews.Open →
  5. 5Technical issues7.4 seconds on a phone, 223 thin pages indexed, and every article’s text three times over.Open →
  6. 6Schema reportNo page says “law firm”. The full markup is written and ready to paste.Open →
  7. 7Internal links130 menu links on every page, almost none in the text where they count.Open →
  8. 8Content analysisAn injury page for every city, mostly from 2019. Divorce pages outdraw them all.Open →
  9. 9The new siteFour of your pages rebuilt: 0.5 seconds instead of 7.4, with every fix built in.Open →
  10. 10Outreach campaignThe 22 real sites that link to rivals and not you, in three waves, with the pitch written.Open →
  11. 11Task board21 tasks over 90 days, in the order that moves rankings fastest.Open →

What happens next

I

This plan

Yours to keep. Every fix is written so your team can do it.

II

Done for you

Weeks 1–4 of the board in one month: the fixes, the rewrites, the directories, the profile.

III

The full 90 days

The new site, the community and press waves, and a monthly re-check of AI answers and the map.

Want this done for your firm? Reply to the email or write to jeremy@gumsek.com.

Email Jeremy