Joe Frick Law · Search plan by GUMSEK

Deliverable 3 · Competitor analysis

933 links, almost none that count

933 sites link to you, but Ahrefs rates your site’s strength at 0.8 out of 100, because most of those links look like automated spam. The real links the competitors have come from the directories and local sites you’re missing.

0.8
your Domain Rating. The Boise injury firms around you have a median of 25
46of 933
sites linking to you that look real
−50%
search visits since the peak in Aug 2025

Where you stand

Ahrefs data, US search, pulled 2026-11-04. Domain Rating is a 0–100 measure of a site’s link strength.

SiteDomain RatingLinking sitesKeywordsTop 3Visits / mo
idahoadvocates.com452,1569933934
fellerwendt.com421,4434121853,539
attorneysofidaho.com382,09824466952
hepworthholzer.com271,246126443,688
litsterfrost.com251,6647326605
sargentlawfirm.com253,0656123224,710
kluksdallaw.com191,1153612134
lawmgg.com161,2956946,968
janegordonlaw.com11978347262
joefricklaw.com0.89337513392

Traffic for lawmgg.com and sargentlawfirm.com comes mostly from searches outside Idaho, so read their visits as national, not Boise.

Your search visits, two years

Rising through 2025, then falling from March 2026. The spam links below started arriving in April 2026. That’s timing, not proof of cause.

Visits a month

0435870Nov 24Mar 25Jul 25Nov 25Mar 26Jul 26Nov 26Peak 777

Keywords you rank for

0361722Nov 24Mar 25Jul 25Nov 25Mar 26Jul 26Nov 2679 now

What the links pointing at you say

The link text on the sites linking to you, most common first. Most are adverts for link selling, not mentions of a law firm.

All linking sites933
Flagged as spam (top 200)175
Real, with any traffic46

Ahrefs spam flags. Nothing in the data shows who placed these links.

Link textSites
Improve Website Authority with Professional joefricklaw.com Link Building256
There was a time when joefricklaw.com had no visibility at all online, feeling like shouting into the void. It wasn’t until I tried SEOExpress.org's l…212
joefricklaw.com62
Most suppliers sell you volume. joefricklaw.com sells clinic and practice owners compounding sidebar links and social bookmarks built for traffic that…55
joefricklaw51
High Quality Dofollow Backlinks DA 50 PA 40 Premium PBN Network Service joefricklaw.com Rank First Page Google Fast SEO Link Building Buy Backlinks On…44
joefricklaw.com gets high-quality backlinks, guest posts, on-page and local SEO, custom web development, SaaS tools and automation tools, together dri…24
Expert Contextual Link Placements for joefricklaw.com to Boost Domain Authority. Drive Qualified Visitors, and Grow Your Business Online.14

Who ranks for “personal injury lawyer boise”

You hold fourth with the weakest link profile on the page. That’s the opening: your pages are already doing most of the work.

PositionPageDomain Rating
2janegordonlaw.com/11
3fellerwendt.com/boise-personal-injury-lawyer/42
4joefricklaw.com/0
6attorneys.superlawyers.com/personal-injury-plaintiff/idaho/boise/88
7lawmgg.com/boise-personal-injury-lawyer16
8attorneysofidaho.com/38
9kluksdallaw.com/19
10hepworthholzer.com/27
11idahoadvocates.com/boise-car-accident-lawyers/45

What to do

  1. Check Search Console for a manual actionSecurity & Manual Actions. If there’s none, Google is most likely ignoring the spam links already.
    Day 15 minutes
  2. File a disavow for the spam domainsGoogle’s advice is to disavow only when links are unnatural at scale. 175 of your top 200 is that. The file is ready from this data.
    Week 1Done for you
  3. Ask the agency what links it has builtAsk for the list. Nothing here shows who placed the spam, and the answer settles it.
    Question for you
  4. Earn the directory links every competitor hasSuper Lawyers, Justia, FindLaw, LawInfo, BBB. See the outreach campaign.
    Weeks 2–6
PreviousAuthority signals