Speed on a phone
Measured in Chrome with a mid-range phone’s processor and a 4G connection, the same profile Google’s PageSpeed test uses.
| Page | Main content shown | First paint | Downloaded | Requests | Other servers |
|---|---|---|---|---|---|
| /joefricklaw.com | 7.4 s | 3.6 s | 2.5 MB | 144 | 20 |
| /personal-injury/joefricklaw.com | 3.0 s | 2.9 s | 1.3 MB | 102 | 19 |
| /janegordonlaw.com | 7.0 s | 2.8 s | 1.5 MB | 98 | 10 |
| /boise-personal-injury-lawyer/fellerwendt.com | 13.3 s | 3.5 s | 1.5 MB | 200 | 37 |
Why the home page is slow
144 requests to 20 other servers before it settles, including ad and tracking tags from DoubleClick, LinkedIn, Facebook and Marin, a voice widget from ElevenLabs and a 2020 video in the hero.
What fast looks like
The rebuilt pages in deliverable 9 load in under a second on the same test. See the new site.
What Google is asked to index
Every page in the sitemap and every page linked from it. Thin pages dilute how Google rates the whole site.
An attachment page Google can index
joefricklaw.com/nampa-personal-injury-lawyer/wheelchair-1595802_1920/ is a stock photo of a wheelchair on its own page, 19 words long, set to “index”. There are 124 of these in your sitemap.
Every page’s text, three times
On 58 pages, including Boise car accident, the HTML holds the whole article three times: one visible copy and two hidden ones left by the page builder. Google reads all three, and the page downloads three times the text it shows.
“Common Causes of Car Accidents in Boise, Idaho” appears 3 times in the page’s HTML. Only the first is visible.
Checked in Chrome on joefricklaw.com/boise-car-accident-lawyer/, November 2026.
- Find the hidden duplicate modulesIn Beaver Builder, the rich-text module repeats inside hidden rows. Delete the hidden copies.
- Check one page at a timeView source, search for one heading, expect one match.
Pages for work you don’t do here
An injury firm in Idaho with live pages for Montana crashes, oil and gas title opinions and Chapter 13 bankruptcy. Each tells Google the site is about less in particular.
| Group | Pages | Examples | Last updated |
|---|---|---|---|
| Billings, Montana injury pages | 7 | /billings-bicycle-accident-attorney/ /billings-motorcycle-crash-attorney/ /billings-car-crash-lawyer/ /billings-pedestrian-accident-attorney/and 3 more | 2023-07-04 |
| Oil, gas and mining law | 6 | /extensive-legal-experience-in-oil-and-gas-litigation/ /attorney-for-mining-law-in-idaho-montana-wyoming-and-north-dakota/ /established-oil-and-gas-attorney-in-nampa/ /oil-and-gas-title-opinions-lawyer-for-idaho-montana-north-dakota-wyoming-or-kansas/and 2 more | 2019-09-12 |
| Bankruptcy | 3 | /trusted-nampa-id-bankruptcy-lawyer-faqs/ /idaho-bankruptcy-attorneys/ /13-bankruptcy-attorney/ | 2019-11-22 |
| DUI | 1 | /boise-dui-attorney/ | 2022-08-18 |
| Test and leftover pages | 3 | /sample-page/ /table-test/ /staff-member-profile-page/ | 2019-09-12 |
Broken links and loose ends
Small fixes, but each one is a dead end for a visitor or a crawler.
- 8 pages with no titleTheir title tag is just “- Joe Frick Law, PLLC”.
- 9 internal links still use http://Each costs a redirect. Change them to https.
- The blog has no new post since May 2022Fine on its own, but the sitemap date tells Google the site is resting.
What’s fine
Worth saying so nobody spends money on it.
| Check | Result |
|---|---|
| HTTPS everywhere | Yes |
| robots.txt | Open to Google and AI crawlers |
| XML sitemap | Present (Yoast) |
| Server response | 1,052 ms average from here |
| Layout shift on load | 0.003, good |
What to do
In order of effect.
- Redirect attachment pages to their imagesYoast → Settings → Media → “Redirect attachment URLs to the attachment itself”. Removes 124 thin pages in one click.
- Noindex tag and category archivesYoast → Settings → Categories and Tags → off in search results.
- Delete the hidden duplicate text58 pages. Same words, one copy.
- Redirect or remove the off-topic pagesBillings, oil and gas, mining, bankruptcy, sample and test pages. 301 each to the closest Idaho page or let it 410.
- Cut the home page’s third-party tagsKeep Analytics. Load ad pixels after consent or on the thank-you page only. Replace the hero video with a still.
- Fix titles, http links and broken linksLists above.
- Or move to the new siteA static site removes most of this list by design. See deliverable 9.
Method: full crawl of joefricklaw.com from its sitemaps and links on 2026-11-04 (400 URLs, capped at 400). Speed measured November 2026 in Chromium with 4× CPU slowdown and a throttled 4G connection, second of two loads.