The board
Filter by who does it.
Week 1 7
- Decide: injury on this site, family on Idaho Divorce Law Firm
- Find the Google profile, move it to 250 S. 5th St., remove duplicates
- Pick one Idaho Falls number and use it everywhere
- Redirect 124 attachment pages, noindex 94 archives
- Check Search Console for manual actions; file disavow
- Delete hidden duplicate text on 58 pages
- Add site-wide law firm schema
Weeks 2–4 7
- Rewrite Boise car accident and Boise injury pages
- Build the Idaho Falls office page
- Redirect off-topic pages (Montana, oil and gas, bankruptcy)
- Cut the menu and add text links to main pages
- Wave 1 directories: Super Lawyers, Justia, FindLaw, LawInfo, BBB
- Start the review request after every closed case
- Upload 9 real photos to each Google profile
Month 2 4
- Move to the new static site
- Wave 2: Chamber, ITLA, veteran directories, radio sponsorship
- Uninsured motorist and slip-and-fall pages
- Page schema on every practice page
Month 3 3
- Wave 3: press pitch to five Idaho outlets
- Two blog posts a month from intake questions
- Re-check AI answers and map packs; report