Joe Frick Law · Search plan by GUMSEK

Deliverable 7 · Internal links

The menu links everything. The text links nothing.

Your menu links to everything from everywhere, so it tells Google nothing about what matters most. The links inside the text, which do, barely exist.

130
links in the menu on every page, the same for all
9
of 33 injury and city pages that no page links to from its text
15
of 63 blog posts that link to no injury page

Injury and city pages, by links from other pages’ text

Menu links count the same on every page. These are the links written into the content, the ones that tell Google which page answers which search.

PageIn the menuPages linking from textAnchor text used
/workers-compensation-lawyer-nampa-id/Yes0–
/nampa-truck-accident-attorney/Yes0–
/nampa-wrongful-death-lawyer/Yes0–
/trusted-civil-litigation-attorney/No0–
/idaho-falls-wrongful-death-lawyer/No0–
/idaho-falls-motorcycle-accident-lawyer/Yes0–
/idaho-falls-truck-accident-lawyer/Yes0–
/idaho-falls-car-accident-lawyer/Yes0–
/idaho-jail-or-prison-injury-and-death-lawyer/Yes0–
/eye-injury-lawyer-boise-id/No1“Eye Injuries”
/experienced-nampa-family-law-attorney/Yes1–
/back-injury-lawyer-boise-id/No1“Back Injuries”
/brain-injury-lawyer-boise-id/No1“Brain Injuries”
/hearing-damage-lawyer-boise-id/No1“Hearing Damage”
/hip-injury-lawyer-boise-id/No1“Hip Injury”
/knee-injury-lawyer-boise-id/No1“Knee Injuries”
/neck-injury-lawyer-boise-id/No1“Neck Injuries”
/disability-lawyer-boise-id/No1“apply for disability”
/workers-comp-death-benefits-boise-id/No1“entitled to death benefits”
/caldwell-car-accidents/No1“Car Accidents”
/nampa-motorcycle-accident-attorney/Yes1“Nampa personal injury attorney”
/workers-compensation-lawyer-meridian-id/Yes1“Meridian workers’ compensation attorney”
/meridian-personal-injury/Yes1“Personal Injury”
/truck-accident-lawyer/Yes2“EMPOWER YOURSELF LEARN MORE”, “Truck accidents”
/boise-motorcycle-accident-lawyer/Yes2“EMPOWER YOURSELF LEARN MORE”, “Motorcycle accidents”
/meridian-car-accidents/No2“automobile accident”, “Car Accidents”
/boise-wrongful-death-lawyer/Yes2“EMPOWER YOURSELF LEARN MORE”, “fatal accident”
/nampa-personal-injury-lawyer/Yes2“experienced and dedicated Nampa slip and fall lawyer”, “Nampa personal injury attorney”, “experienced and dedicated Nampa personal injury attorney”
/nampa-car-accident-attorney/Yes2“Joe Frick Law”, “Distracted driving accidents”, “texting and driving car accident in Nampa, ID”
/attorney-joseph-frick/Yes4“Joe Frick Law, PLLC”, “GET TO KNOW JOE FRICK”, “Joe Frick at Joe Frick Law, PLLC”
/boise-car-accident-lawyer/Yes9“EMPOWER YOURSELF LEARN MORE”, “Car Accidents”, “Joe Frick Law, PLLC”
/workers-comp-lawyer-boise-id/Yes25“Boise workers’ comp lawyer”, “Boise workers’ compensation lawyer”, “eye injury attorney in Boise, Idaho”
/personal-injury/Yes32“personal injury”, “personal injury attorney in Boise”, “EMPOWER YOURSELF LEARN MORE”

The link map to build

Each main page gets links from its closest neighbours, with anchor text that says the search it should win.

Page to strengthenLink to it from
Boise car accident/boise-car-accident-lawyer//personal-injury/
/truck-accident-lawyer/
/boise-motorcycle-accident-lawyer/
blog posts about crashes
Boise personal injury/personal-injury//
/boise-car-accident-lawyer/
/boise-wrongful-death-lawyer/
every injury-type page (back, neck, brain)
Idaho Falls/idaho-falls-car-accident-lawyer//idaho-falls-truck-accident-lawyer/
/idaho-falls-motorcycle-accident-lawyer/
/contact/ (office block)

What to do

  1. Cut the menu to what a client needs130 links on every page. Keep practice groups, Joe, reviews, contact. Move city lists to one “Areas we serve” page.
    Week 2
  2. Add three to five text links to each main pageFrom the pages in the map above, with plain anchors like “Boise car accident lawyer”.
    Week 2–3Done for you
  3. Link every blog post to its practice pageOne sentence near the top: who to call about this in Boise.
    Week 3
  4. Link the injury-type pages up to their parentBack, neck, knee, brain and hearing pages each link to Boise personal injury.
    Week 3
PreviousSchema report