Joe Frick Law · Search plan by GUMSEK

Deliverable 8 · Content analysis

Plenty of pages, written for 2019

You have an injury page for nearly every city and crash type. Most were written in 2019 to 2022, most carry hidden duplicate text, and the divorce pages bring in more visits than all of them together.

196
search visits a month to your divorce pages
41
to your injury pages, not counting the home page
1,000
searches a month for “boise car accident lawyer”, where you don’t rank

What’s on the site, by practice

Practice and city pages from the sitemap. Words are the visible text (hidden duplicate copies removed). Visits from Ahrefs.

GroupPagesWords per pageLast updatedVisits / mo
Family and divorce71,1332025-09-04196
Firm pages (home, about, contact)101,1222025-03-24100
Personal injury271,4982023-02-0741
Off-topic (Montana, oil and gas, bankruptcy, DUI, tests)209702023-07-0422
Workers’ comp91,4022020-01-061

Searches your competitors win and you don’t

Idaho searches where at least two of the competitor firms rank in the top 20 and you’re absent.

SearchSearches / moDifficultyWho ranks (position)
boise car accident lawyer1,00022fellerwendt (1), hepworthholzer (1), idahoadvocates (1), litsterfrost (1)
idaho uninsured coverage6001hepworthholzer (1), attorneysofidaho (9)
truck accident attorney boise20020fellerwendt (1), litsterfrost (4), idahoadvocates (5), lawmgg (6)
personal injury lawyer idaho2004idahoadvocates (1), hepworthholzer (10)
idaho motorcycle insurance2000hepworthholzer (1), sargentlawfirm (1)
personal injury attorney boise15066hepworthholzer (1), janegordonlaw (5), litsterfrost (6), attorneysofidaho (7)
idaho personal injury lawyer15066janegordonlaw (1), hepworthholzer (1), idahoadvocates (1), lawmgg (1)
car accident lawyer boise15047idahoadvocates (2), litsterfrost (5), hepworthholzer (6), attorneysofidaho (7)
idaho medical malpractice attorneys15033hepworthholzer (1), lawmgg (5), fellerwendt (8), kluksdallaw (12)
meridian motorcycle accident lawyer1500fellerwendt (1), idahoadvocates (1), litsterfrost (1), sargentlawfirm (3)
boise personal injury attorney15033litsterfrost (3), hepworthholzer (7), lawmgg (9), kluksdallaw (11)
idaho truck accident lawyer1500sargentlawfirm (6), attorneysofidaho (10)
is lane splitting legal in idaho1501litsterfrost (1), sargentlawfirm (1)
injury lawyer boise10068litsterfrost (3), hepworthholzer (5), idahoadvocates (6), lawmgg (7)
idaho car accident lawyer1001fellerwendt (1), hepworthholzer (1), idahoadvocates (1), attorneysofidaho (1)
medical malpractice attorney boise idaho10033hepworthholzer (1), lawmgg (1), kluksdallaw (8), fellerwendt (11)
meridian truck accident lawyer1000litsterfrost (1), sargentlawfirm (2), fellerwendt (10)
medical malpractice attorney idaho1000kluksdallaw (1), hepworthholzer (1), lawmgg (1)

The blog

63 posts. The last was published in 2022. 3 in 2018, 31 in 2019, 27 in 2020, 2 in 2022.

20183
201931
202027
20222

Posts by year last modified.

What to do with it

  1. Keep the 10 with any visits or linksRefresh the facts, add the date and Joe’s name.
  2. Merge the rest into the practice pagesA post on Idaho fault rules belongs inside the car accident page.
  3. Write two a month on questions clients askFrom real intake calls, in their words.

The content plan

Eight moves, biggest first. Each rewrite opens with a two-line answer, then the Idaho facts, then proof and the call.

MovePageSearch it targetsSearches / mo
Rewrite/boise-car-accident-lawyer/boise car accident lawyer1,000
Rewrite/personal-injury/personal injury lawyer boise450
Rewrite/truck-accident-lawyer/truck accident attorney boise200
New/idaho-falls/personal injury lawyer idaho falls–
New/idaho-uninsured-motorist-claims/idaho uninsured coverage600
New/boise-slip-and-fall-lawyer/slip and fall lawyer boise–
Mergeinjury-type pages (back, neck, knee…)into /personal-injury/–
Movedivorce and custody pagesto idahodivorcelawfirm.com, with redirects–
PreviousInternal links