Joe Frick Law · Search plan by GUMSEK

Deliverable 10 · Outreach campaign

Earn the links they have

The competitors’ real links come from three places: the legal directories, Boise community sites, and local press. You have none of the three. This is the campaign to change that, in order.

22
sites that link to your competitors, are real, and don’t link to you
0
links from Idaho news, associations, schools or charities today
3
waves: directories, Boise community, a story only Joe has

The targets

From Ahrefs: sites linking to at least two of the competitor firms and not to you, with real traffic.

SiteTypeDRCompetitors it links toWhichStatus
superlawyers.comdirectory884fellerwendt, hepworthholzer, idahoadvocates, attorneysofidahoTo do
uslegal.comdirectory774fellerwendt, hepworthholzer, idahoadvocates, attorneysofidahoTo do
lawinfo.comdirectory734fellerwendt, hepworthholzer, idahoadvocates, attorneysofidahoTo do
bbb.orgdirectory933fellerwendt, idahoadvocates, attorneysofidahoTo do
provenexpert.comdirectory913fellerwendt, idahoadvocates, attorneysofidahoTo do
justia.comdirectory913fellerwendt, hepworthholzer, attorneysofidahoTo do
findlaw.comdirectory903fellerwendt, hepworthholzer, idahoadvocatesTo do
yellowpages.comdirectory893fellerwendt, hepworthholzer, idahoadvocatesTo do
threebestrated.comdirectory803fellerwendt, hepworthholzer, idahoadvocatesTo do
experience.comdirectory783hepworthholzer, idahoadvocates, attorneysofidahoTo do
releasewire.comnews643fellerwendt, hepworthholzer, idahoadvocatesTo do
flokii.comdirectory613fellerwendt, idahoadvocates, attorneysofidahoTo do
lawyerland.comdirectory583fellerwendt, idahoadvocates, attorneysofidahoTo do
cgmimm.comdirectory563fellerwendt, hepworthholzer, idahoadvocatesTo do
cortera.comdirectory553fellerwendt, hepworthholzer, idahoadvocatesTo do
1035kissfmboise.comcharity/sponsorship373fellerwendt, hepworthholzer, idahoadvocatesTo do
thatcarhitme.comdirectory283fellerwendt, hepworthholzer, idahoadvocatesTo do
goodfirms.codirectory872fellerwendt, hepworthholzerTo do
chamberofcommerce.comdirectory842fellerwendt, idahoadvocatesTo do
newsbreak.comnews832hepworthholzer, attorneysofidahoTo do
techbullion.comnews812fellerwendt, idahoadvocatesTo do
businessinsurance.comnews782idahoadvocates, attorneysofidahoTo do

The campaign, in three waves

Wave 1 · Weeks 1–4 · Directories

  • Super Lawyers basic profile (free)
  • Justia and FindLaw: claim and correct
  • LawInfo and Lawyers.com: one address, one number
  • BBB, Bing Places, Apple Business Connect, Yelp
  • Avvo: add personal injury as a practice area

Same name, address and number on every one. This alone fixes most of the authority report.

Wave 2 · Weeks 4–8 · Boise community

  • Boise Metro Chamber and Downtown Boise Association listings
  • Idaho Trial Lawyers Association member page
  • A sponsorship with Boise radio (Kiss FM and Wow Country link to competitors)
  • Veteran-owned business directories
  • Washburn Law and Southwestern College alumni notes

Local links Google trusts because they’re hard to buy.

Wave 3 · Weeks 6–12 · A story only Joe has

  • Pitch: Air Force veteran from Mountain Home now helping Idaho crash victims
  • Targets: KTVB, Idaho Statesman, Idaho Press, East Idaho News, Post Register
  • Offer: plain-English commentary on Idaho’s fault rule and the 2-year deadline when crash stories run
  • Podcasts: veteran and Idaho business shows

One news link is worth more than the 933 you have.

The press pitch, ready to send

Short, useful to the reporter, no ask for a link. Links follow when the quote runs.

Subject: Idaho crash deadlines, from a Boise injury lawyer who served at Mountain Home

Hi [name],

I’m Joe Frick, a Boise injury lawyer and Air Force veteran (Mountain Home AFB). When you next cover a crash on I-84 or the Connector, I can explain in two minutes what the people involved need to know: Idaho’s two-year deadline, how fault is split, and what to do if the other driver has no insurance.

No quote approval needed. My cell is 208-401-9311.

Joe Frick
Joe Frick Law, Boise

How it’s tracked

  1. Every target in the task boardStatus, date contacted, follow-up date, link live or not.
    Weekly
  2. Ten new real links in 90 daysMeasured in Ahrefs as non-spam referring domains with traffic: 46 today.
    Target
  3. Nothing bought, nothing swappedPaid links break Google’s rules. Sponsorships are disclosed and nofollowed where required.
    Rule
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