Who the AI answers name instead
We ran 17 injury searches for Boise, Idaho Falls and Idaho. 6 showed a Google AI answer. These are the firms each one cited.
| Search | Firms the AI answer cites | Links | You |
|---|---|---|---|
| personal injury lawyer idaho falls | Parke Gordon Law, Smith, Woodbury & Wright (SWAW), Browning Law | 3 | No |
| personal injury attorney boise | Hepworth Holzer, Feller & Wendt, Siegfried & Jensen | 3 | No |
| boise personal injury lawyer | Jane Gordon Law, Litster Frost Injury Lawyers, Hepworth Holzer, Attorneys of Idaho, Sargent Law Firm | 6 | No |
| boise car accident lawyer | The Advocates, Smith Horras, P.A., Litster Frost Injury Lawyers, Hepworth Holzer, Feller & Wendt, Parke Gordon Law | 6 | No |
| idaho personal injury lawyer | Montgomery Dowdle, The Advocates, Attorneys of Idaho, Hepworth Holzer, Parke Gordon Law, Jane Gordon Law, Law Offices of Matthew G. Gunn, Smith Horras, P.A., GLP Attorneys | 9 | No |
| idaho car accident lawyer | Smith Horras, P.A., Montgomery Dowdle, The Advocates, Mike Slocumb Law Firm, Hepworth Holzer, Attorneys of Idaho, CCD Law, Craig Swapp & Associates, Litster Frost Injury Lawyers, Feller & Wendt | 10 | No |
Hepworth Holzer is cited in five of six
6 of the 10 most-cited sources are cited on a page named for the city and the case type, like hepworthholzer.com/boise-car-accident-attorneys. AI answers pick the page that matches the search word for word.
AI answers citing each source, of the six injury answers found.
What the cited pages have in common
- A page for each city and case, kept currentYou have these pages too: Boise car accident, Idaho Falls truck accident and more. Most of yours were last edited in 2019 to 2022 and sit under a menu of 130 links. See the content and internal links reports.
- The answer in the opening linesThe cited pages say who they are, where, and what they handle before anything else.
- A place on the lists AI readsSuper Lawyers’ Boise injury list is cited inside two of the six answers.
Across every AI platform
How often each firm’s site is cited by AI assistants, on any topic. Feller & Wendt is cited 23 times as often as you, and on five platforms.
| Site | ChatGPT | Perplexity | Gemini | AI Mode | AI Overviews | Total |
|---|---|---|---|---|---|---|
| fellerwendt.com | 3 | 8 | 9 | 5 | 199 | 231 |
| idahoadvocates.com | 0 | 13 | 3 | 13 | 53 | 106 |
| attorneysofidaho.com | 0 | 0 | 2 | 1 | 85 | 88 |
| hepworthholzer.com | 0 | 1 | 0 | 1 | 55 | 57 |
| kluksdallaw.com | 0 | 0 | 0 | 0 | 13 | 13 |
| joefricklaw.com | 0 | 0 | 1 | 0 | 9 | 10 |
| janegordonlaw.com | 0 | 0 | 0 | 0 | 7 | 7 |
| lawmgg.com | 0 | 0 | 0 | 0 | 6 | 6 |
Ahrefs AI citation counts, site-wide, pulled 2026-11-04.
Where AI already cites you
Every AI answer that cites your site is about divorce. The one injury search where you rank on page one has an AI answer above you that leaves you out.
| Search | Your page | In the AI answer |
|---|---|---|
| nampa divorce lawyer | /nampa-divorce-attorney/ | Cited first |
| idaho divorce lawyer | /idaho-divorce-attorney/ | Cited first |
| best divorce attorney boise idaho | /idaho-divorce-attorney/ | Cited first |
| best divorce lawyers in boise idaho | /idaho-divorce-attorney/ | Cited first |
| boise personal injury lawyer | / | Ranks 5, not cited |
The lists AI reads, and you’re on none
“Best injury lawyer in Boise” lists feed AI answers. Super Lawyers’ list is cited inside the answers above.
What to do
- Rewrite the Boise car accident and Boise personal injury pagesOpen each with a two-sentence answer: who you are, where, what you handle, how to reach you. Then the Idaho facts AI likes to quote: deadlines, fault rules, the courts.
- Build an Idaho Falls office pageAddress, one number, map, the courts you file in and the cases you take there. Parke Gordon is cited for exactly this page, and you have none.
- Get on the Super Lawyers Boise list and Expertise.comSuper Lawyers’ basic profile is free. Expertise.com reviews firms on request.
- Decide what the site is aboutAI trusts you for divorce. If injury is the goal, divorce pages belong on Idaho Divorce Law Firm’s site, so each site means one thing.
- Re-check these searches monthlySame searches, same date each month, on Google AI answers, ChatGPT and Perplexity, logged in the task board.
Method: Google AI answers and the sources they cite, from Ahrefs SERP data for 17 searches, checked 2026-11-04. Firms named are the firms whose sites or business cards each answer cites. ChatGPT and Perplexity answer text needs Ahrefs Brand Radar, which this account doesn’t have, so those platforms are shown as citation counts only.