Your markup doesn’t say “law firm”

What the markup says now

Structured data found across 389 crawled pages.

The markup to add, ready to paste

One block for the whole site: the firm, both offices and Joe, linked together so Google reads them as one entity. Facts are from your site and bar records.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "LegalService",
      "@id": "https://joefricklaw.com/#firm",
      "name": "Joe Frick Law, PLLC",
      "url": "https://joefricklaw.com/",
      "logo": "https://joefricklaw.com/wp-content/uploads/2018/01/JoeFrickLaw-Logo.png",
      "description": "Personal injury and car crash lawyer for Boise and Idaho Falls. Free case review.",
      "telephone": "+1-208-401-9311",
      "priceRange": "Free consultation, contingency fee",
      "areaServed": [
        "Boise, ID",
        "Meridian, ID",
        "Nampa, ID",
        "Idaho Falls, ID"
      ],
      "founder": {
        "@id": "https://joefricklaw.com/attorney-joseph-frick/#joe"
      },
      "department": [
        {
          "@id": "https://joefricklaw.com/#boise"
        },
        {
          "@id": "https://joefricklaw.com/#idaho-falls"
        }
      ],
      "sameAs": [
        "https://www.avvo.com/attorneys/83702-id-joseph-frick-4644874.html",
        "https://lawyers.justia.com/lawyer/joe-frick-1516527",
        "https://lawyers.law.cornell.edu/lawyer/joe-frick-1516527",
        "https://www.martindale.com/attorney/joseph-william-frick-168365422",
        "https://www.lawyers.com/boise/idaho/joe-frick-law-pllc-160256709-f/",
        "https://www.expertise.com/legal/divorce-lawyers/idaho/boise"
      ]
    },
    {
      "@type": "LegalService",
      "@id": "https://joefricklaw.com/#boise",
      "name": "Joe Frick Law, PLLC, Boise office",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "250 S. 5th St., Suite 302",
        "addressLocality": "Boise",
        "addressRegion": "ID",
        "postalCode": "83702",
        "addressCountry": "US"
      },
      "telephone": "+1-208-401-9311",
      "url": "https://joefricklaw.com/personal-injury/",
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": [
            "Monday",
            "Tuesday",
            "Wednesday",
            "Thursday",
            "Friday"
          ],
          "opens": "09:00",
          "closes": "17:00"
        }
      ]
    },
    {
      "@type": "LegalService",
      "@id": "https://joefricklaw.com/#idaho-falls",
      "name": "Joe Frick Law, PLLC, Idaho Falls office",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "1488 Midway Ave",
        "addressLocality": "Idaho Falls",
        "addressRegion": "ID",
        "postalCode": "83406",
        "addressCountry": "US"
      },
      "telephone": "+1-208-960-6744",
      "url": "https://joefricklaw.com/idaho-falls-car-accident-lawyer/"
    },
    {
      "@type": "Person",
      "@id": "https://joefricklaw.com/attorney-joseph-frick/#joe",
      "name": "Joseph W. Frick",
      "alternateName": "Joe Frick",
      "jobTitle": "Managing Partner",
      "worksFor": {
        "@id": "https://joefricklaw.com/#firm"
      },
      "url": "https://joefricklaw.com/attorney-joseph-frick/",
      "image": "https://joefricklaw.com/wp-content/uploads/2018/02/attorney-joseph-frick-2018-2.jpg",
      "alumniOf": [
        {
          "@type": "CollegeOrUniversity",
          "name": "Washburn University School of Law"
        },
        {
          "@type": "CollegeOrUniversity",
          "name": "Southwestern College"
        },
        {
          "@type": "CollegeOrUniversity",
          "name": "Community College of the Air Force"
        }
      ],
      "hasCredential": [
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "degree",
          "name": "J.D., Dean’s Honors (2013)"
        },
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "license",
          "name": "Idaho State Bar",
          "recognizedBy": {
            "@type": "Organization",
            "name": "Idaho State Bar"
          }
        }
      ],
      "knowsAbout": [
        "Personal injury law",
        "Car accident claims",
        "Truck accident claims",
        "Wrongful death",
        "Idaho civil procedure"
      ],
      "description": "Idaho personal injury lawyer and U.S. Air Force veteran, formerly stationed at Mountain Home Air Force Base."
    }
  ]
}

The Idaho Falls number is set to the footer number, 208-960-6744. The contact page shows 208-906-0552; confirm which is right before this goes live. Hours are a placeholder until confirmed.

And on every practice page

A short block naming the service, the city and the attorney who reviewed the page. Reviewed-by and a date are trust signals AI answers weigh on legal topics.

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "url": "https://joefricklaw.com/boise-car-accident-lawyer/",
  "name": "Boise Car Accident Lawyer",
  "about": {
    "@type": "Service",
    "serviceType": "Car accident legal representation",
    "provider": {
      "@id": "https://joefricklaw.com/#boise"
    },
    "areaServed": {
      "@type": "City",
      "name": "Boise"
    }
  },
  "reviewedBy": {
    "@id": "https://joefricklaw.com/attorney-joseph-frick/#joe"
  },
  "lastReviewed": "2026-11-04"
}

What to do

1. Add the site-wide blockIn the header template, or with Yoast’s schema API. Test in Google’s Rich Results Test.
   Week 130 minutes
2. Add the page block to each practice and city pageService, city and reviewed-by. 20 pages.
   Week 2Done for you
3. Add FAQ markup where a page has real Q&AGoogle shows FAQ results mainly for government and health sites now, but AI answers still read the questions.
   Week 3
4. Never mark up your own reviews as starsGoogle’s rules forbid self-serving review markup for local businesses.
   Rule