What the web says about you
Every listing should show one name, one address and one number per office. Here is what it shows.
Names in use
Joe Frick Law, PLLC · Joe Frick Law PLLC · Joe Frick Law · joe frick law (MapQuest) · Joe Frick, PLLC (Avvo review text) · Idaho Divorce Law Firm · Idaho Divorce Center · Joseph William Frick / Joseph Frick / Joe Frick
Every mention, and what’s wrong with it
21 mentions found. 6 describe Joe as a family or divorce lawyer, which tells Google the opposite of what the injury site says.
| Where | Weight | What needs fixing | |
|---|---|---|---|
| Idaho State Bar attorney rosterbar | High | not verified; check manually that roster address, phone and website match the main NAP | Open |
| Google Business Profilereview | High | Google profile appears tied to old Boise address 950 W Bannock St #1100, not 250 S. 5th St. Suite 302 3.7 rating is weak for injury intake | Open |
| Avvodirectory | High | listed as family lawyer only, no personal injury Kansas/Wyoming/ND license flags visible to prospects | Open |
| Justiadirectory | High | four offices, two of them (Meridian, Nampa) not on own site Boise address is old 950 W. Bannock | Open |
| Martindale-Hubbelldirectory | High | stale Billings, MT office page still live (https://www.martindale.com/organization/joe-frick-law-pllc-158534989/billings-montana-160256701-f/) peer-rating labels conflict (AV Preeminent vs Notable vs Distinguished) | Open |
| North Dakota Courts lawyer directorybar | Medium | phone 208-225-5563 matches no number on joefricklaw.com firm name is Idaho Divorce Law Firm, not Joe Frick Law, PLLC | Open |
| Cornell LII lawyer directory (Justia syndication)directory | Medium | same stale Meridian/Nampa/950 Bannock data as Justia headline phone not on own site | Open |
| Lawyers.com (Martindale network)directory | Medium | attorney profile URL under Billings, Montana (https://www.lawyers.com/billings/montana/joseph-william-frick-168365422-a/) separate Billings firm page (https://www.lawyers.com/billings/montana/joe-frick-law-pllc-160256701-f/) | Open |
| Expertise.comdirectory | Medium | no Joe Frick Law / PI entry homepage badge links to Meridian car-accident page where firm is no longer listed | Open |
| Idaho Divorce Law Firm (his second firm site)other | Medium | same address as Joe Frick Law with a different phone entity split dilutes Joe Frick Law's authority | Open |
| LinkedInsocial | Medium | unknown whether it shows Joe Frick Law or Idaho Divorce Law Firm as current role | Open |
| Oyez lawyer directory (Justia syndication)directory | Low | family law framing | Open |
| Yobi (also https://practicefinder.newpatientsinc.com/lawyer/joe-frick-law-pllc-meridian-id/)directory | Low | old Meridian address 'established 2013' conflicts with 2016 founding (Justia, podcast) | Open |
| TrustAnalyticareview | Low | old Meridian address wrong hours | Open |
| TrustAnalyticareview | Low | second brand competing for same attorney entity | Open |
| BCG Searchdirectory | Low | repeats outdated Nampa office copy from own site | Open |
| Lexinterdirectory | Low | duplicate profiles | Open |
| MapQuestdirectory | Low | Wyoming (Cheyenne) listings under the firm name, not verified as his content not readable | Open |
| The Lawyer Stories Podcast (also on Podbean)podcast | Low | no website link public statement that practice is exclusively family law, which undercuts a PI positioning | Open |
| Facebooksocial | Low | slug carries old Nampa positioning link on site has '?fref=t' tracking param | Open |
| X (Twitter)social | Low | activity unknown, possibly dormant | Open |
Where your competitors are and you aren’t
The places other Boise injury firms get their authority. Each is a citation Google can match and an answer source AI can read.
| Place | Why it matters | Who’s there |
|---|---|---|
| Idaho Trial Lawyers Association member listing | Core Idaho plaintiff-bar signal; ITLA is claimed only on Expertise divorce listings, not verified or shown on his site. | Jane Gordon serves on ITLA Executive Committee (janegordonlaw.com) |
| Google Business Profile for Idaho Falls office, and corrected Boise profile at 250 S. 5th St. | Map pack is the main PI lead source; current profile appears to sit on the old 950 W Bannock address with 3.7 stars from 42 reviews. | Hepworth Holzer shows 184 reviews; Feller Wendt shows 1,683 Google reviews at 4.8 |
| Veteran-owned business verification (e.g. VOB / VetBiz-style directories) | His strongest differentiator (USAF, Mountain Home) has no third-party verification anywhere online. | Feller Wendt shows 'Verified Veteran Owned Business' badge |
| Local news coverage or expert commentary (Idaho Statesman, KTVB, East Idaho News, Idaho Press, Post Register) | No news mention of Frick found; editorial links are the hardest-to-fake authority for YMYL legal pages. | Feller Wendt shows FOX13, KUTV, Salt Lake Tribune logos; Hepworth Holzer has an 'In the News' page |
| Super Lawyers / Best Lawyers profile | Standard PI peer-recognition directories; free basic profiles rank for name searches and carry trust. | Charlie Hepworth: Super Lawyers 2009-2017 (Cornell snippet); Kurt Holzer: Super Lawyers noted on FindLaw |
| FindLaw profile | No FindLaw listing found; high-DR legal directory that Google shows for '[city] injury lawyer'. | Hepworth Holzer attorneys listed on lawyers.findlaw.com |
| Chamber membership (Boise Metro Chamber, Idaho Falls Chamber) or Downtown Boise Association | Local business citations with consistent NAP, and Idaho Falls office has almost no local citations. | Hepworth Holzer listed at downtownboise.org |
| BBB, Yelp, Bing Places, Apple Business Connect | No listings found; core citation sources that feed Apple Maps, Bing and AI answers with NAP data. | |
| Washburn Law / Southwestern College alumni notes; Mountain Home AFB community | Easy .edu and veteran-community links that back up the bio facts. | |
| Personal injury verdict/settlement reports or court opinions as counsel | No Idaho opinion or verdict report naming him found; PI authority depends on documented results. |
Authority you already have, hidden
Facts on Joe’s bio page that no profile and no markup carries yet. The Air Force service is the strongest and appears nowhere else.
| Fact | Where it should show |
|---|---|
| U.S. Air Force enlisted veteran, stationed at Mountain Home, Idaho; A.A.S., Community College of the Air Force | Person schema (alumniOf CCAF), 'Veteran' badge in header/hero; currently not on homepage or about page |
| Bar admissions: Idaho, U.S. District Court of Idaho; inactive: Montana, D. Mont., North Dakota, Kansas | Person schema hasCredential; link to ISB roster entry. Add admission years (not stated anywhere on site) |
| J.D., Washburn University School of Law, 2013, Dean's Honors; Certificates in Natural Resources Law and Advocacy, with Distinction | Person schema alumniOf + award |
| B.S., Southwestern College, 2008 | Person schema alumniOf |
| Prior practice at Crowley Fleck PLLP and Tolliver Law Firm, P.C., Billings, MT | Bio 'experience' section; worksFor history |
| Managing Partner, Joe Frick Law, PLLC | Person jobTitle; LegalService founder |
| Claim: 'Top Ten Personal Injury Attorney by the National Association of Personal Injury Attorneys' (no year) | Only mark up with year and a link to the issuer's listing; otherwise drop |
| Badges: AV Rated, Client Champion, Avvo, 'top40', DUI law, Expertise.com (alt-text only) | Label each badge with issuer and year and link to the live listing; remove the Expertise badge whose target listing is gone |
| No years licensed, verdicts/settlements, memberships, or founding year stated on the attorney or about page | Add years licensed (first admission ND 2014, Idaho 2014/2015 to confirm), founding year (2016 per Justia/podcast), ITLA membership if current, and documented PI results |
| Offices: Boise 250 S. 5th St., Suite 302 (208-401-9311); Idaho Falls 1488 Midway Ave (208-960-6744), both by appointment only | LegalService schema per location; remove 208-906-0552 and 208-401-9560 or explain them; remove 'offices in Nampa' copy |
What to do
- Pick one brand per practiceJoe Frick Law for injury, Idaho Divorce Law Firm for family. Then every profile below gets one of the two, never both.
- Find and fix the Google profileYour home page’s review link opens a listing at 950 W Bannock St, and a directory shows one at the old Meridian office. Keep one, move it to 250 S. 5th St., Suite 302, and remove the other.
- One number per office, everywhere208-401-9311 for Boise and one Idaho Falls number. Correct the site first, then Justia, Avvo, Martindale and the bar records.
- Close the dead listingsBillings, Meridian, Nampa and the Wyoming listings. Each is a vote for an address you don’t use.
- Add the missing placementsIdaho Trial Lawyers Association, Super Lawyers, FindLaw, BBB, Bing Places, Apple Business Connect, a veteran-owned business listing.
- Put Joe’s credentials in markupBar admissions, Washburn Law 2013, Air Force service. See the schema report.
Method: web and directory search for Joe’s name, the firm names, every phone number and address, checked 2026-11-04. Avvo, Martindale, Lawyers.com and Justia block automated reading, so their details come from search results and are worth a quick look in a browser before fixing.